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December 7, 2011

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UK looks at brand-free tobacco

BRITAIN is to begin a consultation on plain packaging of tobacco products by the end of the year, informed by the legal challenges Australia has faced as the first nation to pass such legislation.

Australia's parliament approved laws last month to introduce plain packaging from December 2012 to reduce the attraction of smoking, but three tobacco giants have launched lawsuits saying the laws infringe trademark rights.

Under the legislation, cigarette, pipe tobacco and cigars will have to be sold in branding-free olive green packs displaying the product name in a plain typeface along with graphic health warnings.

In March, British Health Secretary Andrew Lansley announced plans to consider a move towards plain packaging under a new tobacco control plan.

"The plan confirms a commitment to consult by the end of this year on options to reduce the promotional impact of tobacco packaging, including an option to require plain packaging," said a Department of Health spokeswoman yesterday.

Earlier, Imperial Tobacco became the third tobacco group to challenge Australia's new laws in its High Court, following moves by Philip Morris International and British American Tobacco.

Britain is already introducing laws whereby tobacco products should be hidden from view in England, Wales and Northern Ireland.




 

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