UK mothers paid to breastfeed under pilot scheme
Print Edition
New mothers in two areas of Britain are to be paid to breastfeed their babies, under a trial scheme aimed at boosting the practice in poor areas where it is “stigmatized.”
Mums in Derbyshire, central England, and its neighbor South Yorkshire, will be offered shopping vouchers worth 120 British pounds (US$200) if they breastfeed for the first six weeks, rising to 200 pounds if they continue for six months.
Some 130 women from deprived areas will take part in the pilot scheme, which aims to establish whether financial incentives can boost a practice believed to bring significant health benefits to newborn babies.
“The UK has one of the worst breastfeeding rates in the world and breastfeeding rates vary very widely across different parts of the country,” said Clare Relton of Sheffield University, which is running the pilot in collaboration with the government.
“Babies who are breastfed have fewer health problems such as upset tummies and chest infections, and are less likely to develop diabetes and obesity when they are older.”
A six-week-old baby born into an affluent family in Britain is four times more likely to be breastfed than one in a deprived area, she added.
Britain’s National Health Service recommends that mothers feed their babies only breast milk for the first six months, but this only happens in 34 percent of cases, Relton said.
Breastfeeding is “stigmatized” in parts of Britain, she added, including through advertising for formula milk that can make it seem a less attractive option.
But Janet Fyle, policy advisor to the Royal College of Midwives, said the reluctance to breastfeed amongst some mothers was a deeper cultural problem that would not easily be solved by handing out shopping vouchers.
“In many areas, including those in this study, there are generations of women who may not have seen anyone breastfeeding their baby, meaning it is not the cultural norm in many communities,” she said.
Many women also struggle to get the baby to feed properly, while others find it difficult if they go back to work soon after the birth.
The scheme could be rolled out nationally next year if it successfully boosts breastfeeding rates, organizers said.
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