WHO seeks strict rules to control booming market in e-cigarettes
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THE World Health Organization called for stiff regulation of electronic cigarettes as well as bans on indoor use, advertising and sales to minors, in the latest bid to control the booming new market.
In a long-awaited report that will be debated by member states at a meeting in October in Moscow, the United Nations health agency also voiced concern yesterday at the concentration of the US$3 billion market in the hands of transnational tobacco companies.
“In a nutshell, the WHO report shows that e-cigarettes and similar devices pose threats to public health,” Douglas Bettcher, director of the agency’s department on non-communicable diseases, told a news briefing in Geneva.
The uptake of e-cigarettes, which use battery-powered cartridges to produce a nicotine-laced vapor, has rocketed in the past two years — but there is fierce debate about their risks.
Because they are so new there is a lack of long-term scientific evidence to support their safety and some fear they could be a “gateway” to nicotine addiction and tobacco smoking.
The European Union has already agreed to requirements around advertising and packaging to ensure the safety and quality of e-cigarettes.
The US Food and Drug Administration has proposed banning sales to anyone under 18 but no curbs on advertising.
The WHO launched a public health campaign against tobacco a decade ago, clinching the WHO Framework Convention on Tobacco Control. Since it came into force in 2005, the health treaty has been ratified by 179 states, although not the United States.
The treaty recommends price and tax measures to curb demand as well as bans on tobacco advertising.
Prior to yesterday’s report the WHO had indicated it would favor applying similar restrictions to all nicotine-containing products.
In the report, the WHO said there are 466 brands of e-cigarettes and the industry represents “an evolving frontier filled with promise and threat for tobacco control.”
It urged a range of regulatory options, including banning vending machines in most locations and preventing e-cigarette makers from making health claims without hard evidence to back them up.
While e-cigarettes are likely less toxic than conventional ones, the WHO dismissed the idea that e-cigarettes merely produced “water vapor,” arguing they exposed bystanders and non-smokers to nicotine and other toxicants.
Their use also posed a threat to adolescents and the fetuses of pregnant women, it said.
One concern is that e-cigarettes may tempt children into trying them, and the report called for a ban on flavors until there was proof that they did not attract adolescents.
E-cigarettes can be customized with flavors ranging from bacon to bubble gum.
One group of researchers warned the WHO in May not to classify e-cigarettes as tobacco products, arguing that doing so would jeopardise an opportunity to slash disease and deaths caused by smoking.
Opposing experts argued a month later that the WHO should hold firm to its plan for strict regulations.
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