Ker Gibbs, president of the American Chamber of Commerce in Shanghai, knows American business in China like the back of his hand.

Known as the 鈥淰oice of American Business鈥� in China, AmCham Shanghai, which has 3,000 members from 1,500 US companies mostly operating in Shanghai, aims to strengthen US-China commercial ties through providing relationship-building opportunities.

鈥淥verall, American businesses are doing quite well in China. The relationship itself has been very productive. American consumers have huge benefits from this relationship,鈥� said Gibbs in an interview with Xinhua.

His words are echoed by many US companies doing business in China. They believe openness, cooperation and joint development are the right approaches for both countries.

Expanded business presence

A survey jointly conducted by AmCham China and AmCham Shanghai in May showed that 74.9 percent of respondents said the increases in US and Chinese tariffs are having a negative impact on their business.

The impact of the tariffs is felt through lower demand for products, higher manufacturing costs and higher sales prices for products, according to the survey.

鈥淚t tells you that this trade war is hurting everybody,鈥� said Gibbs.

鈥淏ut I am not hearing any of those companies say they are going to pull out of China or abandon the market. I am not hearing that at all,鈥� Gibbs added.

Far from abandoning the market, some US companies are actually expanding their business presence in China, counting on the long-term growth of the Chinese market.

Dow Inc, a US materials science giant that has been operating in China for 40 years, broke ground last month on a new silicone specialty resin line in Zhangjiagang City of eastern China鈥檚 Jiangsu Province, one of the largest in the Asia Pacific, to meet growing needs for high-performance materials from segments including transportation, home and personal care and consumer electronics.

鈥淐hina is not only a strategic market, manufacturing and innovation hub for Dow but also an important part of the international supply chain of Dow,鈥� said Dow CEO Jim Fitterling, who attended the groundbreaking ceremony.

For US coffee giant Starbucks, China is its largest and fastest-growing international market. The Seattle-based coffee chain has planned an ambitious expansion in China by doubling its number of coffee shops to 6,000 by fiscal year 2022.

鈥淲e are committed to long-term investment in China,鈥� said Kevin Johnson, Starbucks president and chief executive officer.

Great place for investment

Many US companies are seeking opportunities in China鈥檚 huge domestic market, abundant human resources, dynamic industrial eco-system and consumption upgrade.

鈥淥ur surveys have consistently told us that American companies view China as one of their top markets for growth. For global companies, the China market is indispensable,鈥� said Ker Gibbs, president of AmCham Shanghai.

US industrial conglomerate General Electric Co, one of the first multinationals to enter the Chinese market over a century ago, sees tremendous opportunities provided by China鈥檚 economic restructuring and high-quality development.

鈥淐hina鈥檚 national economic growth strategies, including urbanization, accessible healthcare, clean energy and Internet plus, have provided tremendous opportunities for GE,鈥� Rachel Duan, president & CEO, GE Global Growth Markets, said.

Duan noted that, over the years, GE has invested more than US$1.2 billion in Shanghai, its headquarter in China, benefiting from China鈥檚 market vitality, industrial upgrade and preferential policies on capital, talent and land.

鈥淐hina鈥檚 determination to reform and open-up has given us confidence in expanding our business in China,鈥� said Duan, GE鈥檚 first home-grown CEO in China.

Dow CEO Jim Fitterling believes China鈥檚 sustainable urbanization is a great opportunity for the company.

鈥淭o support the 300 million people expected to move to cities in the next two decades, China will need to offer energy efficient and comfortable housing, advanced infrastructure and clean air and water 鈥� several challenges which match Dow鈥檚 product offerings,鈥� he said.

A land of innovation

As a veteran businessman who has been living in China for years, Ker Gibbs said China is a very good place to do business and a great place for innovation.

鈥淎nyone saying that China is not innovating is just not paying attention because there is a lot of innovation here, especially in technologies and mobile,鈥� said Ker Gibbs, president of AmCham Shanghai.

In the meantime, US firms are also innovating their business to adjust themselves to the Chinese market, developing the strategy of 鈥淚n China, for China.鈥�

鈥淚n China, for China鈥� is a strategy to localize manufacturing and sourcing within China to mainly serve the China market. Such strategy constitutes a rational choice for many companies to insulate themselves from the effects of tariffs while maintaining their ability to pursue domestic market opportunities.

Starbucks Reserve Roastery Shanghai is the first Starbucks in China to seamlessly integrate a real-time, in-store and online customer experience.

Customers are invited to immerse themselves in the first Starbucks augmented reality (AR) experience, which is accessible through the custom-designed Shanghai Roastery digital web-app platform or on Alibaba鈥檚 Taobao app, by simply pointing their mobile devices at key features around the Shanghai Roastery to bring to life information about the Starbucks bean-to-cup story.

鈥淭hanks to the elevated customer experience delivered by our over 53,000 partners, Starbucks is growing and innovating faster in China than anywhere else in the world,鈥� said Kevin Johnson.

Talking about China鈥檚 economic prospect, Gibbs suggests China further keep its market open and ease market access for global companies, adding that US companies are investing behind the idea that China will rise and continue to rise.

鈥淚n the business context, when we look at China鈥檚 rise, we are not afraid of it; in fact, we are predicting it, and we are counting on it,鈥� he said.