Nanxiang Incity Mega collaborates with Fujiya for 2025 New Year event
Print Edition
Shanghai Nanxiang Incity Mega launched its 2025 New Year event, featuring the Fujiya New Year exhibition.
The event runs until February 16 and features a confectionery pop-up store and a traditional intangible cultural heritage zone with photo opportunities and surprise gifts.
“Fujiya, an international brand with a 115-year history, has created a special edition of illustrations inspired by nianhua (Chinese New Year’s paintings) of chubby babies to celebrate its 20th anniversary in China,” said Yuto Kaneshiro, managing director of Fujiya. “It’s a tribute to traditional Chinese culture, and we hope to share the Fujiya brand with more people.”
The display showcases local heritage, including Jiading bamboo carving, Xuhang straw weaving, Anting yaoban cloth, gold thread inlay and Suzhou embroidery. There will also be special displays of intangible cultural heritage and interactive craft activities.
This is the fourth Mega New Year event since the mall’s opening.
“We’ve specially invited the internationally renowned Fujiya brand for a cross-industry collaboration,” said Liu Pan, chief partner of Nanxiang Incity Mega.
“We expect total sales for 2024 to exceed 4.6 billion yuan (US$628 million).”
Guan Chunhua, deputy director of the Jiading Commission of Commerce, said, “We’re promoting the integrated development of business, tourism, culture, sports and exhibitions.
“We encourage commer-cial areas to host events that showcase traditional culture, aiming to attract more consumers with innovative experiences.”
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 沪ICP证：沪ICP备05050403号-1
- |
- 互联网新闻信息服务许可证：31120180004
- |
- 网络视听许可证：0909346
- |
- 广播电视节目制作许可证：沪字第354号
- |
- 增值电信业务经营许可证：沪B2-20120012
Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
