SAIC, Audi deal on Advanced Digitized Platform
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SAIC and Audi signed a cooperation agreement recently to launch joint development of their Advanced Digitized Platform, planning to develop several new luxury intelligent electric vehicles for SAIC Audi.
This marks the official cooperation between SAIC and Audi after the signing of a Memorandum of Understanding in July 2023.
Based on the new cooperation model, the launch time of models through the new platform will be shortened by more than 30 percent. The first product of this cooperation program is expected to be launched in 2025, according to Audi officials.
In addition, the platform will bring the German Audi Center in Ingolstadt and SAIC Audi in Jiading closer together, with employees from both countries working together despite the time lag.
Fermín Soneira, who will serve as CEO of the project and has 25 years of experience in the automotive industry, is confident about the partnership.
“With both companies focusing on their core strengths, I am confident that Audi will gain ‘China speed’ in this vibrant and dynamic market,” Soneira said.
Asked how premium EVs can remain profitable, Jia Jianxu, general manager of SAIC Volkswagen, said the only way to guarantee costs was to continue to break through current technology and insist on creating a thoroughly electrified platform.
“If the electrification of the platform is not thorough, it will only lead to increasing costs,” he said. “So what we need most today is digitalization and electrification, to change the stereotype that many people think German electric cars are not intelligent enough.”
In addition, Z-one Technology will provide industry-leading automotive intelligence technology for the partnership, helping to equip new SAIC Audi cars with top hardware, software, as well as intelligent interaction systems.
“If Audi is successful in China, it wins the world,” Jia said.
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