Jing鈥檃n boosts 鈥榖eauty economy鈥 with cosmetic festival, new innovation center
Print Edition
As a key player in Shanghai鈥檚 drive to become a global consumer hub, Jing鈥檃n District is doubling down on its fast-growing beauty sector.
During the city鈥檚 Double Five Shopping Festival, the 6th Shanghai International Cosmetic Festival opened at Jiuguang Department Store, bringing together global beauty powerhouses such as L鈥橭r茅al, Est茅e Lauder, Sisley and Clarins. With product launches, pop-up events, trend forums and livestreams, the festival turned the shopping district into a vibrant stage for beauty innovation.
To support this momentum, Jing鈥檃n transformed Jiuguang鈥檚 outdoor plaza into a stylish social space featuring immersive experiences. Major malls like Jiuguang, HKRI Taikoo Hui and Daning Jiuguang launched coordinated campaigns that integrated online and offline channels, boosting foot traffic and deepening consumer engagement.
At the same time, the district marked a major step forward in its 鈥渂eauty economy鈥 ambitions with the official launch of the Skin Health Management Innovation Center in the Daning Functional Zone.
The center is backed by key partnerships. L鈥橭r茅al China, Shanghai Huashan Hospital and Shanghai Skin Disease Hospital have signed agreements to support its development. L鈥橭r茅al plans to expand its local footprint and help attract more high-quality businesses and talent to the center. The two hospitals will contribute clinical expertise, research data and equipment to establish public labs and a dedicated skin health research facility.
Ten related companies, including Fanyi Biotech and Yimeihua Biopharma, are among the first to move in.
The center will focus on three pillars: professional dermatological services, commercialization of research results and startup incubation. It will feature three core platforms for technology transfer, pilot testing and product certification, supported by five service tracks covering public resources, expert support, financial services, supply chain access and talent development.
With strong policy backing, the initiative aims to accelerate the transformation of skin health innovations and streamline the path from lab to market. Incentives such as rent discounts and dedicated funding will be offered to help resident companies tackle research and development, financing and market access challenges.
The first phase, nearly 10,000 square meters, has already been put into use, focusing on R&D and incubation. Future phases are expected to expand the total area to between 50,000 and 100,000 square meters. The long-term vision is to build a diversified 鈥渂eauty-plus鈥 industrial cluster that supports enterprises through their entire life cycle.
In recent years, Jing鈥檃n has emerged as a magnet for regional headquarters of global beauty brands, attracting international names such as L鈥橭r茅al, Sisley, Clarins, L鈥橭ccitane, La Prairie and Charlotte Tilbury. Innovation-driven domestic players have also set up operations here, including Yatsen鈥檚 global R&D center (parent company of Perfect Diary) and Clarins鈥 first overseas laboratory. The district is positioning itself not only as a hub for brand presence but also as a genuine innovation lab for the beauty industry.
Home to two of China鈥檚 top dermatological institutions 鈥 Shanghai Huashan Hospital and Shanghai Skin Disease Hospital 鈥 Jing鈥檃n is leveraging its medical and research resources to support the sector鈥檚 long-term growth.
Through the Skin Health Management Innovation Center initiative, the district is building a full-chain ecosystem that links R&D, commercialization and market entry. The goal is to speed up innovation and better meet the growing demand for high-quality, science-driven consumer goods.
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