60 years of an Argentine comic icon
Print Edition
ARGENTINA isn’t just about football and tango — it’s also about Mafalda!
This year, the iconic Argentine comic Mafalda turns 60. To mark this milestone, a commemorative exhibition “Welcome to the World of Mafalda” has been launched.
The exhibition will run through October 31.
Born in Argentina in 1964, Mafalda was created by comic master Quino. This little girl, with a bow in her hair, quickly captured the hearts of the Spanish-speaking world and went on to become a global cultural phenomenon.
Today, her image has been immortalized in city sculptures, fashion T-shirts and films, yet every time you open a comic, her timeless charm continues to shine.
The exhibition showcases Mafalda’s classic comic originals, life-sized statues, her friends’ characters and recreated bedroom and restaurant scenes, offering visitors a panoramic view of her world and highlighting her 60-year remarkable journey in Latin American and global comic history.
Mafalda’s creator is Argentine cartoonist Joaquín Salvador Lavado (1932-2020), also known as Quino.
Born in Mendoza, Argentina, to Andalusian immigrants, Lavado dreamed of becoming an artist from the age of three. He studied fine arts in his home province but left before completing his degree to move to the capital, Buenos Aires.
His first comic book was published in 1954, but it wasn’t until 10 years later that Mafalda — his most famous work — appeared. On September 29, 1964, the witty, satirical little girl debuted in the weekly magazine Primer Planta.
The Mafalda series ran from 1964 to 1973. During this decade, Quino continually drew inspiration from major global events, such as the Vietnam War, the Cuban Revolution, the 1968 Paris protests, the Cold War and shifts in the world order. Through Mafalda and her friends, he addressed issues that many adults dared not speak about.
From a child’s perspective, Mafalda portrayed life in 1960s Argentina and Latin America with honesty and insight. She worried about world peace, women’s rights, and the rights of the poor. Her questions, reflections and ideas spread widely, inspiring a generation of young middle-class South Americans — and continue to resonate today.
The Mafalda series first captivated Latin America and then the world, translated into over 30 languages, including Hebrew, Guaraní, Armenian and even Braille.
Date: Through October 31, 11am-6:30pm
Venue: Miguel de Cervantes Library
Address: 208 Anfu Rd
Admission: Free
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