Poster designed by Chinese artist jazzes up major music festival
Print Edition
Chinese artist Wu Lewei has won a worldwide competition to design the official poster for the Montreux Jazz Festival China, which will be held in October.
The winning entry, selected by a professional jury and 8,500 public votes, features a bridge formed of a curved stave and musical notes. It symbolizes the connection of music lovers from East to West.
The Chinese event is an offshoot of the renowned Montreux Jazz Festival held every summer on the shores of Lake Geneva in Switzerland. The first Chinese edition was held last year in Hangzhou, capital of Zhejiang Province and a city also famed for its lake.
Specially designed posters have been part of the heritage and tradition of the festival. Since 1967, the festival has entrusted the creation of its official poster to Swiss and international artists.
Over the years, many international artists have given form to their very personal visions for the festival鈥檚 poster design. Keith Haring produced a trio of posters in 1983, then teamed up with Andy Warhol for another in 1986. David Bowie produced a poster in 1995, and more recently Yoann Lemoine 鈥 also known as Woodkid 鈥 and Malika Favre have done the same.
The poster design competition organized for this year鈥檚 China festival had 鈥渂ridge鈥 as its theme. The organizers received 162 entries from 16 countries, including China, Switzerland, Italy, Poland, France and Nigeria.
A seven-member jury pared the competitors down to 20 and put their designs up to a public vote.
鈥淲e were thinking about the cultural exchange between the East and the West when deciding on the theme of the poster competition,鈥 Qi Pengpeng, chief executive officer of Montreux Jazz Festival China, told Shanghai Daily.
鈥淣otes and beats are bridges that link musicians and audiences, and people from varied backgrounds,鈥 said Qi. 鈥淲e brought the Montreux Jazz Festival to China, which is like building a bridge from Lake Geneva to Hangzhou鈥檚 West Lake.鈥
Winner designer Wu is a graphic designer who specializes in visual communication designs. According to Wu, the poster uses the color texture of a musical score to create a warm yellow tone. In the middle, the musical notation on the stave 鈥渂ridge鈥 changes from treble to bass clef 鈥 symbolizing the full gamut of musical expression.
Below the bridge, English letters repeating 鈥淢ontreux Jazz Festival China 2022鈥 form a pool of people, reflecting the lively atmosphere and happy feeling of the event. Red and black fill the poster, reflecting pureness and enthusiasm, and suggesting a mix of serious Eastern music and passionate Western jazz.
鈥淭he poster conveys a feeling of warmth and peace in uncertain times, using music as a cultural bridge to bring people together in a celebration of life and love,鈥 said Qi.
According to jury member Viviane Rychner, who is also the secretary-general of the Montreux Jazz Artists Foundation, the jury had no precise 鈥渆xpectation鈥 of the competition outcome because beauty and tastes in art are completely subjective.
鈥淭he winner poster has something universal by putting musical references in a physical medium,鈥 Rychner told Shanghai Daily. 鈥淪ome elements can speak to Western people; some to Eastern people. The bridge can be interpreted as a link between people and music, and between Chinese people and Westerners.鈥
Rychner said posters help promote the jazz festival and its culture. For her, a good poster exhibits originality and creativity, but also artistic skill and technique.
鈥淥riginality and creativity are required to nurture the differentiation, and the quality of the poster depends on the technical realization of the design work,鈥 she said.
The 2022 Montreux Jazz Festival China in October may introduce a new format 鈥 a multi-city roadshow, according to organizers.
The top 30 posters of this year鈥檚 design competition are currently on exhibit at Hangzhou鈥檚 Grand Canal Music Park.
Since jazz is considered an inclusive, open music genre, jazz festivals are not musically exclusive. At the Montreux Jazz Festival China last year, about half of the performers were jazz musicians, while the rest were rock, folk, classical and a cappella artists.
Performers included Luo Ning, the leading Latin jazz pianist in China; Grammy-winning Brazilian duo Ricardo Vogt and Veronica Nunes; internationally renowned jazz guitarist Lawrence Ku; Inner Mongolian rock band Hanggai; the Etienne Jeanne Quartet; a cappella group Pinocchio; and independent ballad musician Wan Xiaoli.
The playbill for this year鈥檚 event hasn鈥檛 been announced yet.
Although many foreigners may not associate China closely with jazz, the genre has a long history in the country.
Jazz clubs were popular entertainment venues in Shanghai back in the 1930s and 40s. Today, jazz remains a niche market in China, a symbol of leisure and stylish living for the modern generation. Most jazz performers and fans are in large cities like Shanghai, Beijing and Guangzhou.
鈥淛azz performers are usually highly skilled musicians who communicate with their instruments on stage,鈥 said Shanghai music fan Zheng Xuehui, who attended last year鈥檚 China festival and often meets friends at a jazz club on Fuzhou Road in the downtown Huangpu District.
鈥淛azz is tasteful compared to pop,鈥 she said. 鈥淚t creates a leisure, relaxed atmosphere. If Montreux Jazz Festival China is planning a roadshow in Shanghai this year, I鈥檓 surely interested.鈥
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 娌狪CP璇侊細娌狪CP澶05050403鍙-1
- |
- 浜掕仈缃戞柊闂讳俊鎭湇鍔¤鍙瘉锛31120180004
- |
- 缃戠粶瑙嗗惉璁稿彲璇侊細0909346
- |
- 骞挎挱鐢佃鑺傜洰鍒朵綔璁稿彲璇侊細娌瓧绗354鍙
- |
- 澧炲肩數淇′笟鍔＄粡钀ヨ鍙瘉锛氭勃B2-20120012
Copyright 漏 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
