What kids say to Amazon assistant stays in Amazon assistant
Print Edition
Amazon met with skepticism from some privacy advocates and members of US Congress last year when it introduced its first kid-oriented voice assistant, along with brightly colored models of its Echo Dot speaker designed for children.
Now those advocates say the kids鈥 version of Amazon鈥檚 Alexa won鈥檛 forget what children tell it, even after parents try to delete the conversations. For that and other alleged privacy flaws they found while testing the service, they鈥檙e now asking the Federal Trade Commission to investigate whether it violates children鈥檚 privacy laws.
鈥淭hese are children talking in their own homes about anything and everything,鈥 said Josh Golin, who directs the Campaign for a Commercial Free Childhood. 鈥淲hy is Amazon keeping these voice recordings?鈥
A coalition of groups led by Golin鈥檚 organization and Georgetown University鈥檚 Institute for Public Representation is filing a formal complaint with the FTC alleging that Amazon is violating the federal Children鈥檚 Online Privacy Protection Act, known as COPPA, by holding onto a child鈥檚 personal information longer than reasonably necessary.
Amazon said in a statement that its Echo Dot Kids Edition is compliant with COPPA.
Consumer Reports said that its own tests also found that the Echo Dot Kids remembered information that was deleted, including a birth date and the color of a dog. The nonprofit organization said its researchers were able to delete data from regular versions of Echo Dot and Alexa.
In one example the advocates captured on video, a child asks the device to remember some personal information, including her walnut allergy.
An adult later tries to delete all that information, which includes the voice recordings and written transcripts associated with them. But when the child asks what Alexa remembers, it still recalls that she鈥檚 allergic to walnuts.
鈥淭his suggests that Amazon has designed the Echo Dot Kids Edition so that it can never forget what the child has said to it,鈥 the complaint says.
It also says that about 85 percent of the more than 2,000 games, quizzes and other Alexa 鈥渟kills鈥 aimed at kids did not have privacy policies posted. Such skills are generally produced by independent software developers or other third parties, not Amazon.
It鈥檚 unclear whether the FTC will take up the complaint, as its investigations are rarely public. But the agency has been enforcing children鈥檚 privacy rules more seriously in the past year, said Allison Fitzpatrick, a lawyer who helps companies comply with COPPA requirements and was not involved in the complaint.
That was the case earlier this month, when the agency issued a warning to a Ukrainian firm that its three dating apps appeared to violate COPPA because they were accessible to children. That led Google and Apple to pull them from their app stores. Earlier this year, the FTC imposed a US$5.7 million fine on popular video-sharing app TikTok, the largest COPPA-related penalty since the law was enacted two decades ago.
For the FTC to take notice, however, Fitzpatrick said there usually needs to be evidence of 鈥渞eal, actual harm,鈥 not just the theoretical harm she said advocacy groups often outline.
But Fitzpatrick said that, on their face, the new allegations against Amazon appear troubling. She said the FTC provides an exemption that enables a business to collect a child鈥檚 voice recording without parental consent, but that鈥檚 only for a temporary and specific purpose, such as to perform an online search or fulfill a verbal command.
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