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Egg Cafe gets cracking on all-day brekkie
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The recently opened Egg Cafe serves breakfast standards with a twist.
Owner Camden Hauge doesn’t come from a food and beverage background, but she has always gravitated toward food both as a way of exercising creativity and as a means to bring people together.
After starting Shanghai Supperclub to gather people who sought interesting and fun food experiences, she realized she wanted to commit to a life creating these experiences full time.
“I found the food and beverage community in Shanghai incredibly inspiring and encouraging.
Between their support and sneaking off during my lunch break to equipment markets to check costs for a business plan, I decided to make it happen,” Hauge said.
The idea of Egg came from a wish to fill a certain hole that didn’t exist here in Shanghai, according to Hauge. Hailing from London, Hauge said there are many comfortable, low-key (often Australian-influenced) neighborhood cafes that not only served a great cup of coffee, but also a simple yet well-executed menu. She said that in a larger sense, such cafes act as a center of gravity for the community.
“Although we’re still so new and still very much working out the kinks,” she said. “I hope we can say that our coffee is strong and half-decent, our food is interesting and tasty, and our space is mellow and inviting.”
The two-floor cafe features soothing earthy tones with abundant sunlight. The menu is the same menu Hauge wrote a year before doors opened.
“It’s an amalgamation of my favorite breakfast-ish foods, food that I miss or crave and I hope other people feel the same way,” she said.
The best seller is the avocado toast (55 yuan, US$8.60). They use sourdough bread, fresh avocado, feta cheese, chili, lemon mixed with herb salad, olive oil, sea salt, cracked pepper plus an egg. The dish is quite emblematic of the menu in that it’s simple but made with the best possible ingredients.
Other made-from-scratch recipes include the fried rice waffle (70 yuan), which is an interesting surprise. The rice waffle is topped with spam, a poached egg, and laogan ma (the special chili sauce brand). The fragrant spicy sauce is loved by many Chinese and expatriates.
The menu and weekly specials will continue to change based on seasonal ingredients and new ideas, according to Hauge.
Hauge is also proud of the coffee, custom blended and roasted for them by the team at DOE on Tongren Road.
“We’ve gotten good feedback so far — all of the long drinks are made with cold brew with green coconut water and a herbal coffee tonic to keep people cool in the summer,” she said.
Although a bright, airy space in the daytime, Egg is transformed to a cozy environment at nighttime for a private dinner or the Chefs Table series, in which they host a dinner for 10 every Thursday night featuring a new guest chef.
“These dinners have been a fun way to let established chefs play around with a style they might want to experiment with and also to introduce new people to Egg,” Hauge said.
EGG cafe
Address: 12 Xiangyang Rd N.
Average check: 100 yuan
Opening hours: 8am-6:30pm
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