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May 3, 2021

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Lujiazui pop-up fairs set tone for Pudong shopping fiesta

From huangjiu cake to Xiasha shumai, from Iranian pottery to Syrian soap, more than 400 local and exotic products are on offer at two pop-up fairs which opened on Saturday in Pudong’s bustling Lujiazui.

Of the products, more than half are Shanghai, China and global debuts, and 36 have been displayed at the China International Import Expo, according to Wu Jun, deputy director of the Pudong Commerce Commission.

The five-day food fair was unveiled on Saturday morning at the foot of the Oriental Pearl TV Tower. It raised the curtain on Pudong’s shopping frenzy.

Of the eight debuts, huangjiu cake and congyou palmier meld local flavor with foreign pastries.

Huangjiu, literally yellow wine, is a traditional Chinese wine fermented from rice which is popular in Shanghai and neighboring cities. Two cakes macerated in 12-year-old huangjiu produced by a local winery present a unique taste and texture.

Locals also like congyou, scallion oil, used in many of Shanghai’s signature dishes such as scallion pancake and scallion noodles. When the complex umami flavor of congyou is added to traditional French pastry, a new East-meets-West delicacy is produced.

Other products include White Rabbit candies, almost synonymous with Shanghai souvenirs, Xiasha shumai, a steamed dumpling from Pudong’s Nanhui area and Pudong-grown melon varieties.

According to Wu, it’s easy for visitors to have a look and take a stroll around the fair as it’s right in the square of the Oriental Pearl TV Tower. Express service is available to deliver Shanghai taste to the nation.

At Super Brand Mall across the street a pop-up fair with goods from all over the world has opened. It will run through May 16, offering high-quality goods at favorable price.

Sales people are sporting traditional Thailand attire to promote the country’s fruits, birds’ nest and frozen products, including shrimp.

New Disney merchandise from bags to toys to celebrate this year's fifth anniversary are also displayed.

Coffee is a pillar industry of Timor Leste, accounting for 90 percent of its total export trade. It produces premium arabica coffee, especially kopi luwak that is commonly known as “cat-poo coffee.” But it’s less known to many Chinese.

To promote the country’s coffee culture, traders set up a stall, inviting visitors to have a sip of kopi luwak. Although unorthodox, it is one of the world’s costliest coffee beans.

“We just produce about 800 kilograms every year,” said a saleswoman. “So, we don’t sell it. Instead, we send it to others as a gift of our country. But we bring the same variety that these cats eat for sale. They are of the same quality. But it’s quite cheaper.”


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