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April 9, 2019

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Before and after trash challenge

China has resorted to the Internet to wage war against trash, as the country moves toward 鈥淏eautiful China鈥 by 2035.

By challenging people to post 鈥渂efore鈥 and 鈥渁fter鈥 pictures, the viral trend 鈥淭rashtag Challenge鈥 has successfully motivated citizens to pick up trash along city streets, highways, in mountain areas and on the seas.

鈥淭he area around our factory canteen has long been left heaped in garbage and as the days grow hotter, it starts to smell,鈥 posted a netizen.

鈥淪o we made up our mind to take up the Trashtag Challenge.鈥

The cleanup was also video-recorded. In the video, a total of nine people collected 37 bags of garbage in three hours on March 20.

The challenge allows participants to not only gain a fulfilling experience but also profoundly understand the hard work of sanitation workers.

The Trashtag Challenge is not the Internet鈥檚 first shot at dealing with garbage.

The online recycling platform Bianlixia, which in Chinese means hero who offers convenience, provides urbanites with a quick fix.

With a few clicks on the phone, residents can make appointments to get the recyclables sorted out from their household waste collected and be rewarded with daily necessities, such as laundry detergent and hand cream.

鈥淎ll I need to do is to take a picture of the trash and send out a pickup request, then the staff will come to collect them,鈥 said a resident surnamed Cui in the city of Hefei, capital of eastern China鈥檚 Anhui Province.

A total of 4.8kg of packaging waste generated from Cui鈥檚 Spring Festival online shopping was collected and recycled.

Credits for recycling

Earlier this year, Hefei partnered with Alipay, China鈥檚 leading online payment platform, to promote the garbage disposal platform, which also answers the country鈥檚 call for reducing over-packaging.

According to Alipay, a dozen cities in the Yangtze River Delta area including Shanghai, Hangzhou, Nanjing and Hefei have become active members of the garbage disposal platform, covering more than 30,000 urban communities and more than 100,000 residents.

Young urbanites prefer to exchange recyclables for credit scores on the Alipay app and turn the virtual number into real forests via the public welfare activity 鈥淎nt Forest.鈥

The nonprofit project, undertaken by Ant Financial, See Foundation and China Green Foundation since 2016, rewards low-carbon acts including garbage recycling with 鈥渆nergy鈥 that is used to 鈥渨ater鈥 virtual trees on their mobile phones.

When a virtual tree grows up, the organizers will plant a real tree in China鈥檚 northwest deserts.

The online garbage disposal solutions have not only made the sorting process easier but also boosted recycling, said Li Dayong, director of the environment and sanitation management office, Hefei Urban Administrative Bureau.


 

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