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June 24, 2019

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Female tastes in movies more diverse

Women accounted for 51.8 percent of moviegoers in China last year, showing their growing influence on the country鈥檚 box office, a report on the country鈥檚 film industry showed.

More than half of viewers of the top 10 movies in terms of the box office in China in 2018 were women.

The proportion of female moviegoers of domestic fantasy 鈥淢onster Hunt 2鈥 and 鈥淭he Ex-File: The Return of the Exes鈥 each surpassed 60 percent, according to Liu Jia, one of the writers of the report.

The report noted that Chinese female viewers鈥 preference was not confined to romantic movies. Female favorites at the box office were comedies, action, sci-fi and adventure films.

Foreign and domestic blockbusters such as 鈥淛urassic World: Fallen Kingdom鈥 and 鈥淥peration Red Sea鈥 all attracted more female moviegoers than their male counterparts.

The report was released by organizations including China Film Association at the 22nd Shanghai International Film Festival last week.


 

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