From out in the cold to tourism hot spot
Print Edition
Northwest China鈥檚 Xinjiang Uygur Autonomous Region was visited by around 2.1 million tourists during the three-day New Year鈥檚 Day holiday which started on December 30, 2018.
This was a year-on-year increase of 40.58 percent, the regional department of culture and tourism reported yesterday.
The rising number of tourists have brought nearly 1.69 billion yuan (US$246.6 million) to the region, a yearly increase of 46.86 percent.
The region is showcasing 196 winter tourism activities from November 2018 to March 2019.
In the Bortala Mongolian Autonomous Prefecture, folk activities such as horse racing, wrestling and archery at the winter Naadam festival have gained popularity. In Narat, in Kazak Autonomous Prefecture of Ili, tourists attended a New Year鈥檚 Eve concert.
In the otherworldly scenic spot of Kanas, about 1,000 tourists from around the country poured snow on each other to ring in the new year. The scene was part of the 11th ice and snow tourism festival.
Authorities in the locality incorporated winter entertainment facilities and local ethnic traditions to attract visitors. Activities included skiing, archery, wrestling and motor-cycling in the snow. Locals in ethnic clothes performed for tourists.
鈥淭he village is like out of a fairy tale,鈥 said Ye Bin, a tourist from Urumqi, the regional capital. 鈥淚 felt like I was in a snowy wonderland.鈥
In recent years, winter entertainment in the autonomous region has greatly improved, and local authorities are cashing in on winter tourism.
Li Bing, an official of Altay Prefecture, which administers Kanas, said that they planned to introduce more leisure activities to lure tourists to Altay.
鈥淲e will turn the 鈥榗old鈥 resources into a 鈥榟ot鈥 economy,鈥 Li said.
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