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July 31, 2020

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Game on! Bid to beat online addiction

China is to further restrict time and money spent by children and young people on games from September with the introduction of a national anti-addiction scheme, an industry regulator said during a ChinaJoy forum yesterday.

China has already had a system in place for games requiring players鈥 real identities to protect children under of 18 but some players and companies were not strictly abiding by its requirements, said Feng Shixin, deputy director of the Central Publicity Department鈥檚 bureau of publications.

鈥淲e are accelerating the construction of the national real-name authentication system.

It will go online gradually from September and relevant enterprises are requested to actively cooperate,鈥 Feng told the opening summit of Asia鈥檚 biggest game fair.

Details of the new scheme are not immediately available.

Tencent, the country鈥檚 biggest game firm, upgraded its anti-addiction measures in June, with new technologies such as facial recognition and parental controls, said Wang Bo, its corporate vice president.

Tencent has adopted the system in popular games such as Honor of Kings and League of Legends, Wang told the forum.

Under current rules, those under 18 are not allowed to log onto games between 10pm and 8am, and are limited to a maximum playing time of 90 minutes a day except for public holidays, when they can play for up to three hours.

The system will also limit in-game spending to 200 and 400 yuan (US$29 to US$57) a month, based on whether players are under or over 8 years old.

The system, which previously raised concerns about game firms鈥 profitability and income, has been widely accepted. Offsetting the impact of the anti-addiction system, China鈥檚 gaming industry regained double-digit growth in the first half and regulators accelerated the game publication approval process.

In the first half of the year, China鈥檚 game revenue jumped 20 percent year on year to 140 billion yuan, according to the China Audio-Video and Digital Publishing Association.

China approved 779 games for the domestic market this year, half of them from small and medium-sized enterprises, Feng told the forum.

鈥淢y colleagues are trying their best to approve new games during the coronavirus pandemic,鈥 said Feng.


 

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