It鈥檚 a war of ice creams among tourist hot spots
Print Edition
Heated competition among Chinese tourist sites amid the post-pandemic May Day holiday has left a cool taste in tourists鈥 mouths.
Although summer is still a month away, travelers at tourist hot spots are snatching up ice pops shaped like local landmarks or iconic treasures as a novel way to mark their visits.
The sweet-tooth trend was ignited when some tourists flocked to social media to post pictures of ice cream bars in the shape of two millennia-old bronze masks unearthed from the legendary Sanxingdui Ruins on Saturday, the first day of the May Day holiday.
The ice cream, rolled out by the Sanxingdui Museum in southwestern Sichuan Province, boasts two flavors 鈥 鈥渂ronze鈥 and 鈥渆xcavation鈥 鈥 matcha and chocolate.
Other tourist destinations soon joined the social media carnival with their own offerings, from Wuhan鈥檚 Yellow Crane Tower to the catholic church in Qingdao, attracting tourists to take pictures of the ice pops in front of their prototypes.
鈥淚 would visit these scenic sites just for these ice cream bars,鈥 a netizen remarked on Sina Weibo, China鈥檚 equivalent of Twitter, under a flurry of photos of multitudinous ice creams.
Yueyang Tower, a tourist magnet perching along the Dongting Lake in Hunan Province, said it sold more than 22,000 ice pops, priced at 18 yuan (US$2.8), in the shape of the ancient building during the five-day holiday.
鈥淲e hope the ice cream can give visitors a better taste of the ancient wisdom and life philosophy the building has stood for,鈥 said Li Caixia, a director of the tourist site鈥檚 management.
Chinese tourist sites and cultural institutes have invested heavily into the development of creative cultural products, which is believed to contribute to the boom in cultural tourism in recent years.
鈥淭he trendy, unique and creative cultural products like the ice cream have won over many younger-generation consumers,鈥 said Zhou Yunqing, a sociology professor at Wuhan University. 鈥淚t is also a manifestation of China鈥檚 growing cultural confidence.鈥
China鈥檚 tourism market has seen a strong comeback during the May Day holiday thanks to the effective control of COVID-19. Total passenger trips during China鈥檚 May Day holiday are expected to reach 267 million, representing a significant increase compared with the same period last year.
Nearly 18.83 million railway passenger trips were made on Saturday, the first day of the holiday, up 9.2 percent from 2019 and a new high.
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