Livestreaming rocks for farmers
Print Edition
He Hesheng, 43, received a 4,000-yuan (US$581) order for his peaches through livestreaming two weeks ago.
A native of Xihua County, central China鈥檚 Henan Province, He, like many of his neighbors, has been growing peaches for more than three decades. Until two months ago, all his peaches were sold to dealers before reaching supermarkets and open fairs.
He tried livestreaming for the first time two months ago and felt extremely awkward.
鈥淚 just took some shots of the peaches and then talked about their origin, quality and ripening time,鈥 said the 1.85-meter-tall He. 鈥淚 kept looking away and stammering in the video. The customers don鈥檛 know who you are. How could they trust you and buy your peaches?鈥
But now, he does it every day. In just one month, he sold more than 20,000 yuan of peaches.
鈥淟ivestreaming rocks,鈥 he smiled.
He had thought about e-commerce before but gave it up because it was 鈥渢oo complicated and time-consuming.鈥
But livestreaming has made it much easier, he just shares his WeChat account and customers can order directly from him.
鈥淭he customers always transfer me the money first and I will deliver the peaches the next day,鈥 said He. 鈥淭hey trust me and I live up to that trust by sending them top-quality products.鈥
鈥淭he customers are from all over the country,鈥 local official Wu Dongliang said. 鈥淕rowers can make an extra 2 yuan per kilo compared with selling to the vendors.鈥
Livestreaming has become a viable source of income as China鈥檚 livestream industry has boomed in recent years.
According to a report published by the China Internet Network Information Center, China was home to 397 million users on multiple livestreaming websites by the end of 2018 and they have shown formidable purchasing power.
Over the past two months, Xihua County has organized three promotions through livestreaming.
The one held in late June attracted more than 245,000 viewers in two hours, bringing local farmers thousands of orders worth more than 2 million yuan.
鈥淴ihua has many quality products and we hope they can reach more customers via modern media,鈥 said Hu Yongqing, a local official.
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