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January 15, 2019

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Young audiences rediscover ancient poems

Learning about ancient poems can be a fun experience, just as a 62-year-old man can be an online celebrity.

Dai Jianye, a literature professor with Central China Normal University, unexpectedly gained Internet fame when clips of his accented, humorous and insightful interpretations of ancient poems went viral on a popular short-video platform, attracting nearly 2 million fans.

鈥淭he Chinese are wise and the language is beautiful,鈥 Dai said. 鈥淎ncient poetry combines both and should be studied and shared.鈥

The popularity of Dai鈥檚 lectures are just part of the rise in appeal of ancient poems, as new technologies, platforms and programs help highlight the literary works.

Several Chinese TV shows have turned ancient poetry lovers and masters into stars, such as the hit show 鈥淐hinese Poetry Conference.鈥 Launched in 2016, it was recently won by a poetry-loving fast food courier.

Tech giant Tencent has included poetry features in its gaming, and developed a specific puzzle game. While artificial intelligence pioneer Baidu has designed a special program to create poetry based on big data analysis of thousands of ancient poems.

鈥淭echnology and culture can go hand in hand, and the former can help connect the latter with the modern world in a smart and subtle way,鈥 said Wang Xiaobing, director of Tencent Research.

The institute just organized a cultural forum inviting senior poetry researchers to share their perspectives on poetry鈥檚 relevance in the digital world.

鈥淭he conference hall was fully packed, I didn鈥檛 expect there to be so many people who still find that ancient poems resonate with them,鈥 Wang said.

An online survey of about 100,000 respondents released last year showed that ancient poetry was the most popular traditional cultural area among the post-90s generation of netizens.

鈥淎ncient poems, despite being written long time ago, have lasting inspiration and healing power for Chinese,鈥 said Xue Tianwei, former director of a research institute on famous Tang Dynasty poet Li Bai (701-762).

The poet鈥檚 classic line, 鈥淎ll things in their being are good for something,鈥 is one of Xue鈥檚 favorites.

Poetry has remained a popular literary form in China for many centuries and is taught in classes. Ancient poetry is concise and usually rhymes, with characters, phrases and sentences placing a thought, image or emotion.

Since his overnight fame, Dai鈥檚 books on poetry and other Chinese classical literature have become best sellers.

鈥淣ew platforms and technologies mainly serve as catalysts that can leverage cultural promotion,鈥 Dai said. 鈥淚 hope young people鈥檚 interest in ancient poems can go beyond their smartphone displays.鈥


 

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