Marketing, ad income lifts Weibo Q3 profit

SINA Corp’s twitter-like social networking site yesterday reported profit in the third quarter was US$22.1 million, driven by a 62 percent jump in advertising and marketing income. Its revenue ...

Ding Yining | November 20, 2015, Friday

Weibo earnings reach US$4.2 million in Q2

SINA'S microblogging site said earnings in the second quarter reached US$4.2 million, against a net loss of US$15.5 million a year earlier, with strong mobile marketing income. Revenue in the ...

Ding Yining | August 19, 2015, Wednesday

Sina Weibo reports improved 1st quarter earnings

SINA'S Twitter-like social platform Weibo reported improved earnings in the first quarter thanks to higher social advertising income. Profit under non-GAAP rules were US$2.9 million, compared to a net ...

Ding Yining | May 15, 2015, Friday

Weibo launches new ad system

Sina’s microblogging site Weibo has launched an updated version of self-service advertising system for verified corporate users to better leverage its user base and target audience. Wang Yajuan, vice ...

Ding Yining | April 17, 2015, Friday

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